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Rico Ritter

Managing Director - Unternehmensgruppe Ritter

Speaker Portrait

Vita

  • Trained restaurant specialist
  • Started his own business at the age of 22 as a sales representative
  • Trained as a sales and mental trainer (attitude is everything!)
  • Foundation of the first craft business in 2018
  • Foundation of the first franchise system DIE STEINPFLEGER 2020
  • Foundation of the second franchise system DIE DÄMMFÜCHSE 2021
  • Foundation of the third franchise system LARA FUTURE 2022
  • Responsible for market positioning and marketing

Expertise / Expert knowledge

  • Strategic business development for franchise partners
  • Expansion consulting for young franchise companies (diversification)

Xing

Unternehmensgruppe Ritter

The Ritter Group is a young, small group of companies that currently has 3 franchise systems. The core business is the DIE STEINPFLEGER brand, which has grown steadily since its foundation in 2018 and currently has 33 franchise partners with over 40 branches in Germany, Austria, Switzerland and the Netherlands. The system generates annual sales of around €8.5 million in its niche market, making it the market leader in Europe. Today, over 100 employees and partners already work in the young company's companies and franchise systems. The company and its 35-year-old founder have already experienced their first real crisis. In 2022, the system lost over 50% of its franchise partners in one fell swoop, only to start a direct growth rally and far exceed the previous figures within two years.

Ritter brings with him the experience of a young entrepreneur who founded the company without start-up capital as well as the negative experience of (too?) rapid growth. He is a stand-up guy who feels spurred on to carry on even in the face of considerable setbacks and to provide new impetus precisely at the difficult moments. Because of his experiences, he is no longer just motivated but full of humility for what the franchise world has made possible for him.

ug-ritter.de