The next Franchise Expansion Day will take place on 15 April 2027. More information will be available here soon. Add the date to your calendar now
Franchise Expansion Day
The Franchise Expansion Day (Franchisetag) is the central industry gathering for systems and franchise companies that want to drive forward their expansion in Germany and beyond.
Managing directors and senior management of successful franchise systems share their collective knowledge in practical presentations, provide insights into their expansion models and discuss current challenges facing the industry.
You can look forward to
- Top speakers with top topics
- Interesting insights and expert knowledge
- Valuable impulses for your future strategies and planning
- Networking with entrepreneurs from the franchise industry
- Exchange of ideas and much more
Benefit from this expert knowledge and take away fresh ideas for your future plans. From practice for practice!
Program
Welcome Reception
Entrance and registration
Greeting
Welcome by the organizers:
Business Community, VR Payment and DZ BANK
Dieter C. Nass
Organizer and moderator
Managing Director - Business Community
Riccardo Spicker
Organizer
Senior Key Account Manager - VR Payment GmbH
Opening Impulse
Ready for Franchise NEXT
Luana Köttler
Managing Director of Cox Orange Marketing & PR GmbH / Organiser of Franchise NEXT
Relationships beat structure
Growth, but not at any price
Why sustainable success is only possible with people who take responsibility, think for themselves and demonstrate a genuine desire to shape the future.
Timo Steinbrunner
Head of Sales & Human Resources - Bäcker Görtz GmbH
Battle against windmills: Innovation in the stranglehold of bureaucracy
How the skills shortage and rigid structures are forcing us to constantly transform our business model.
Carsten Gersdorf
COO - SuperVista AG (brillen.de)
Animal shelters at their limit
The art of building long-term relationships with volunteer partner organisations.
Rosa Elena Pollter
Management - Deutscher Tierschutzbund e.V.
Lunch break & Business Forum
Exchange of experience and networking.
Tradition, disruption, EdTech innovation
The Studienkreis in transition to a global school.
Katja Pfennig
Head of Franchise - Studienkreis GmbH
Franchisee First
Why strong systems create profitable partners.
Fahim Shaffi
Director Business Development & Operations - Shaffi Group of Companies GmbH (Burger King, Pret A Manger, Real Estate, Ventures)
Coffee Break
Boldness, back on the menu
A story of resilience.
Philippe de Fraiteur
International Development Director - Quick
Learning from mistakes
Experience report from more than 20 years of legal advice for franchisors.
Dr Volker Güntzel
Specialist for franchise and distribution law - Busse & Miessen
Goodbye & After-Event Networking
Farewell by the organisers and networking.
Arrival and participation
The Franchise Expansion Day 2026 took place on 23 April 2026 at DZ BANK AG, Ludwig-Erhard-Allee 20, 40227 Düsseldorf. DZ BANK is located in the centre of Düsseldorf and is 10 kilometres from the airport. The main railway station is only 550 metres away.
Get-together
The get-together on the occasion of the Franchise Expansion Day 2026 took place on 2 April 2025 at Restaurant Wilma Wunder Düsseldorf (Martin-Luther-Platz 27, 40212 Düsseldorf).
We chatted with colleagues and business friends in a convivial atmosphere, exchanged ideas and made new contacts.
the niu Tab - City-Hotel Düsseldorf
Moskauer Str. 29
40227 Düsseldorf
+49 211 17607460
the.niu.de
8 minutes walk to DZ BANK.
NH Düsseldorf City
Kölner Str. 186 - 188
40227 Düsseldorf
+49 211 78110
www.nh-hotels.de
6 minutes walk to DZ BANK.
Leonardo Hotel Düsseldorf City Center
Ludwig-Erhard-Allee 3
40227 Düsseldorf
+49 211 77710
www.leonardo-hotels.de
2 minutes walk to DZ BANK.
