Vita
Luana Köttler is a plastics engineer with a keen understanding of people, communication and networking. After around 12 years in the plastics industry – including a role as a colour expert at an international colour and additives company – she worked globally, helping to set up sites, deliver laboratory training and contribute to product development.
She also spent a short period working in research and development in the field of biodegradable plastic films before making a conscious career change into marketing and deciding to go freelance.
Since 2023, she has been running the marketing and PR agency Cox Orange together with her husband, Christian Köttler.
Expertise / expert knowledge
Her expertise lies at the intersection of marketing, communication and face-to-face interaction. Her focus is on developing effective brand identities, designing stage programmes, and building and nurturing strong partnerships.
As the creative force in the Cox Orange management duo, she brings her experience to bear particularly in the conception of trade fair formats and live communication. She pays special attention to how genuine encounters arise and how companies can achieve sustainable growth through personal conversations.
Cox Orange Marketing & PR GmbH
Cox Orange is a marketing and PR agency specialising in strategic communication, brand positioning and event formats across German-speaking countries.
Drawing on many years of experience as event organisers and promoters of franchise trade fairs, Luana and Christian Köttler have developed Franchise NEXT, a new trade fair format set to take place in Vienna and Cologne in 2026. The aim is to bring the diversity of franchising to life and actively support companies in their expansion.
At the heart of this is a clear approach: bringing people together, creating genuine encounters and fostering lasting connections