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Nina Schlüter

Online Marketing Manager - Home Instead

Speaker Portrait


  • Bachelor of Arts Media Management
  • Master of Arts International Marketing
  • Document Specialist at Freshfields Bruckhaus Deringer
  • Marketing & Sales Manager at Golf Post
  • Online Marketing Manager at Tour Vital Touristik GmbH
  • Online Marketing Manager and Deputy Head of Marketing at Home Instead GmbH & Co KG

Expertise / Expert knowledge

  • Marketing
  • Online Marketing
  • Social Media Management
  • Email Marketing
  • Reputation management
  • Support for video shoots
  • training
  • Moderation (IHK-certified trainer & online trainer)


Home Instead GmbH & Co. KG

Home Instead was founded in the USA in 1994 and today has more than 1,150 locations in 13 countries on four continents. The Home Instead carers enable people in need of help and care to live in their familiar surroundings.

Home Instead has been represented in Germany since 2008 and its head office is located in Frechen. There are currently over 170 companies nationwide, all of which are authorised by care insurance companies and can therefore use all outpatient care insurance budgets. Together, the German Home Instead companies look after more than 35,000 customers.