Vita
Strategic advisor and international growth expert with over 20 years of experience supporting businesses through transformation and expansion.
Currently International Development Director at Quick, he leads multi-country expansion strategies, builds strategic partnerships, and oversees market entry and operational roll-out.
He has worked across France, Europe, and the MENA region in Retail, F&B, and FMCG, with leading brands such as Gucci and Puma within the Kering Group, as well as Sushi Shop within the AmRest portfolio, and has also held key leadership roles with leading local French restaurant brands.
Expertise / Expert knowledge
- International expansion and multi-country growth strategy across Retail, F&B, and FMCG
- Turnaround, transformation, and operational performance improvement in complex environments
- Franchise, partnership structuring, and go-to-market execution across Europe and MENA
- Executive leadership: P&L ownership, stakeholder management, and cross-border team development
Quick
Quick, a 50-year-old brand founded in Belgium, is a major player in the QSR burger market.
With more than 275 restaurants, Quick is the third-largest player in France, Luxembourg, Morocco and the second in Belgium.
Built on a franchise-driven model and premium locations, the brand offers quality food served hot and fast at accessible prices.
Its iconic products and continuous innovation make it one of the most dynamic brands in the market, with bestsellers such as the Giant, the Supreme, and the Quick’n Toast.